What is "Ageism"? It's complicated ... I went to our public library to see what I might find about "ageism". For the subject heading there were 8 books across the multi-city locations. Only one was in our local library, Still Here by Ram Dass (which I happen to own, and highly recommend), so I expanded my search to keywords, and within our library found a book by Robert N. Butler. The description in the catalog record indicated he claims to have coined the term, "ageism" (see note below). So I went to the stacks and found his book, The Longevity Revolution in the 612.6 Dewey Decimal area, picked up Butler's book and a few others adjacent to it, and retreated to a quiet table to peruse them. As the LC Subject headings note, the subject is "complex" ↓ Label Vocabulary Concept Type Subdivision Type Identifier 1. Ageism LC Subject Headings Topic sh90001720 2. Ageism in advertising LC Subject Headings Topic s...